Kenya is the home of M-PESA and East Africa's main base for fintech, mobility, betting and asset-financing apps. Most products here are built around mobile money from day one, which shapes how apps win and keep users.
Here you will find Kenya's latest funding and debt raises, app launches, acquisitions, companies entering the market from abroad and across Africa, growth hiring, and marketing tenders from public and private buyers.
14 signals
Opening Shari'ah-compliant investing to more than 41 million M-PESA users, and launching AI Pay, shows Safaricom pushing more financial services into its app.
Minet Kenya is sourcing digital marketing services covering strategy, analytics, e-commerce strategy and social media creative.
Mi Vida Homes is running a marketing procurement round, with separate tenders for digital marketing, influencers and experiential activity.
A London listing puts Airtel Money's user numbers under public scrutiny, and Kenya, where M-PESA dominates, is one of the markets investors will watch most closely.
Absa Next is open to people who do not bank with Absa, so it has to win new users on its own, competing with savings and loan products linked to M-PESA.
Buying GTXN, a Nairobi-based cross-border payments firm, gives Luno a payments arm in Kenya alongside its largest market, South Africa.
Yango is weighing a formal entry into Kenyan ride-hailing through local fleet partners, which would add a third major app alongside Uber and Bolt.
Round-the-clock virtual sports give Odibets players a reason to return between live matches in Kenya's competitive betting market.
New debt funding supports Watu's financing of smartphones, motorcycles and vehicles across the 10 countries it operates in.
Majid Al Futtaim is strengthening digital marketing for its Kenyan retail business, a sign that online and mobile shopping is growing in importance for the group.
Serena Hotels is sourcing a digital marketing provider for its Kenyan business.
Under a new majority owner, 888AFRICA's Kenyan sportsbook is expected to push harder for market share against established brands such as Betway and Betano.
New debt funding from FMO, reported as still being finalised, would let M-KOPA scale e-motorbike financing for riders in Kenya.
Bumpa is taking a Nigerian-built commerce app to Kenyan small businesses, with M-Pesa payments built in, as its first step into East Africa.