Under a new majority owner, 888AFRICA's Kenyan sportsbook is expected to push harder for market share against established brands such as Betway and Betano.
Opening Shari'ah-compliant investing to more than 41 million M-PESA users, and launching AI Pay, shows Safaricom pushing more financial services into its app.
Minet Kenya is sourcing digital marketing services covering strategy, analytics, e-commerce strategy and social media creative.
Mi Vida Homes is running a marketing procurement round, with separate tenders for digital marketing, influencers and experiential activity.
The week's app economy signals from Nigeria, Kenya and South Africa, in one short email.