Nigeria is Africa's largest consumer market for mobile money, payments and digital lending, and one of the busiest for ride-hailing and delivery apps. It is also where competition for app users is fiercest: fintech super apps, banks and new entrants all fight for the same smartphone owners in Lagos, Abuja and beyond.
This page collects the signals that show where that competition is heading: funding rounds and listings, apps launching or relaunching, international brands entering the market, senior growth and marketing hires, and public tenders for marketing work.
17 signals
With a former Head of Growth now leading Glovo Nigeria, and Nigeria described as its fastest-growing market, delivery competition in Lagos, Abuja and Port Harcourt is…
A senior marketing hire with SEO and content in scope, plus the Gravv acquisition, shows Kredete investing in brand and product growth.
UNDP Nigeria re-issued its request for a media firm to run digital marketing and engagement for the Nigeria Jubilee Fellows Programme.
From 1 December, a direct Abuja to Jeddah service three times a week gives Nigerian travellers a shorter route for pilgrimage and business travel.
ARM is putting a dedicated owner on growing its digital wealth platforms, a sign that Nigerian asset managers see mobile as their main route to new investors.
Remita's new super app moves a payments brand best known for business and government collections into everyday consumer finance.
Apple TV now competes directly with other streaming services for Nigerian subscribers, with a bundle priced in naira through iCloud+ from ₦1,300 a month.
From 18 March 2027, a daily Abu Dhabi to Lagos service adds a direct link between Nigeria and the UAE.
Lebara's commercial launch adds a new mobile network to Nigeria's crowded telecom market, with self-service through the MyLebara app.
South African Tourism wants an integrated marketing agency for its West Africa Hub, including digital strategy and social media management.
Shuttlers Pod adds a shared, pre-booked car option in Lagos as commuters look for alternatives after Uber's exit.
Debt funding helps Nomba grow its merchant payments business in Nigeria, where POS and payment providers compete hard for small businesses.
inDrive is recruiting former Uber drivers in Nigeria, making the months after Uber's exit a key period for ride-hailing market share.
Uber's exit from Nigeria on 2 September leaves riders and drivers looking for alternatives, and Bolt says it will stay and keep investing in the market.
M-KOPA is building lifecycle and retention programmes across four African markets, using push and in-app messaging to keep customers active.
Ahead of a planned US listing, OPay's 39.3 million monthly active users put it among Africa's largest consumer fintech apps.
Fresh capital anchored by IFC supports Jumia's push towards profitability, where efficient customer acquisition matters more than ever.