Senior growth, performance marketing, CRM and digital roles at app businesses. When a company hires to grow its app, it is often about to change how it acquires and keeps users.
8 signals
A senior marketing hire with SEO and content in scope, plus the Gravv acquisition, shows Kredete investing in brand and product growth.
Weaver Fintech is building rewards, referrals and a mobile network offering for its 3.7 million PayJustNow and FinChoice customers.
OneDayOnly is hiring senior paid media and CRM specialists at the same time, pointing to bigger investment in app campaigns and customer retention.
A new Head of Brand and Marketing Strategy at Dis-Chem points to a review of how the pharmacy group markets across stores and digital channels.
ARM is putting a dedicated owner on growing its digital wealth platforms, a sign that Nigerian asset managers see mobile as their main route to new investors.
Majid Al Futtaim is strengthening digital marketing for its Kenyan retail business, a sign that online and mobile shopping is growing in importance for the group.
M-KOPA is building lifecycle and retention programmes across four African markets, using push and in-app messaging to keep customers active.
Takealot is hiring for app install and engagement campaigns and Braze-based lifecycle marketing, showing how central the app is to South Africa's largest online retailer.