Absa Next is open to people who do not bank with Absa, so it has to win new users on its own, competing with savings and loan products linked to M-PESA.
Opening Shari'ah-compliant investing to more than 41 million M-PESA users, and launching AI Pay, shows Safaricom pushing more financial services into its app.
Minet Kenya is sourcing digital marketing services covering strategy, analytics, e-commerce strategy and social media creative.
Mi Vida Homes is running a marketing procurement round, with separate tenders for digital marketing, influencers and experiential activity.
The week's app economy signals from Nigeria, Kenya and South Africa, in one short email.